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Vital link between marketing and sales Welcome to MindMatrix, Inc. – a leading provider of marketing automation software. Our platform will help your company to: • Enjoy greater ease and flexibility in marketing • Reduce marketing and process costs • Sell more efficiently, by strengthening the connection between your marketing and sales teams • More effective at driving revenue over an extended period of time We accomplish all this through our cutting-edge marketing automation software – inVision. inVision is a robust tool, yet flexible enough to meet the needs of companies in many industries, including real estate, advertising, design, and more. MindMatrix software and services enable hundreds of companies to include personalized web-to-print materials, e-presentations, transparent campaign management, drip marketing, sales activity tracking, and sales channel support in their sales and marketing initiatives. Why should I choose the MindMatrix approach? First, consider this. Why are Google, Yahoo, and other cutting-edge web companies racing to develop personalized search results and advertisements? The answer: to provide information targeted to the individual consumer. These companies know that they can achieve superior results in their marketing and sales initiatives by making their content as relevant as possible to the needs of each consumer. They also know that the most cost-effective and efficient way to generate personalized campaigns is to automate their processes through the use of comprehensive marketing software. Now apply this approach to business-to-business and non-commodity, high-value marketing and sales (real estate, banking, insurance, investments, pharmaceuticals, automobiles, etc.). Individual salespeople always wish to customize their offerings for clients, but are usually limited to options like putting a name and address sticker on a pre-printed glossy brochure or spending too much time hand-crafting a proposal. However, direct salespeople and independent channels no longer need to settle for less. They can get professional sales and marketing materials – tailored to their locale, industry, client, etc. – in an on-demand, cost-effective manner. What’s more, the materials adhere to corporate branding standards, so there's no compromise on consistency. Leave your static, stale materials behind. Now you can create customized PowerPoint presentations, flash presentations, proposals, brochures, postcards, sales fulfillment materials, e-catalogs, micro-websites, emails, and more – on-demand, individually-tailored, and at low cost. A few points to consider: ???Personalized one-to-one marketing communications are much more effective than standard “one-size-fits-all” mass communications. A study by Gartner G2, iMedia Communications, and the Wharton School of Business has shown that personalized marketing provides the following improvements over a standard approach: • More efficient use of customer and prospect time: 44% • Greater customer retention: 43% • Overall revenue increases: 43% • Increased average time spent at website by clients/prospects: 42% • More efficient use of employee time: 38% • Reduced costs: 26% • Increased margin of average sale: 25% ?Automatic database updates keep marketing and sales materials up to date and accurate in terms of branding, company information, and product/service details, minimizing rework and reproduction costs. Up to 15% of a marketing/communications budget is typically spent on keeping old material fresh. This investment could instead be dedicated to developing new programs and generating additional revenue. Maintaining materials in an electronic format also reduces inventory and disposal expenses. Multi-channel, multi-step communications (such as combining electronic and print) are more effective than single-channel communications. The Kellogg School of Management at Northwestern University, in the book Kellogg on Integrated Marketing, states that twenty-first century marketing campaigns need to combine mass and one-to-one marketing into a coherent whole, and must be integrated across multiple channels of communication (print, email, web, etc.). ?Automated lead nurturing and lead generation processes that properly track recipient activity should be used to focus salespeople’s time on qualified and interested prospects. Gartner, in their Lead Management Closes the Loop Between Marketing and Sales Relationship Management summit, said “With increasing emphasis on revenue growth, many companies are being inundated with leads through referrals across lines of business, campaign management, event-triggered marketing, and re-engineered touch-points (websites, branches/offices, or call centers). Often, improvements in lead generation are at the expense of better lead management, resulting in an overabundance of unqualified leads of differing quality that cannot be handled by current resources and sales capacity. These leads compete for the time and attention of customer-facing employees who have no way to prioritize them. Having fewer, but higher-quality, leads provides more value to sales employees and improves the visibility and accountability of marketing.” E-Marketing Create personalized, database-driven marketing materials that are optimized for electronic viewing. Options include: email, micro websites, e-catalogs, flash, PowerPoint presentations, and more. inVision automates the process of keeping these materials up-to-date and consistent. inVision also provides several methods of electronic distribution, to keep electronic marketing simple and effective. Web-to-Print Create customized, database-driven flyers, postcards, newsletters, proposals, and other print-quality documents. inVision provides unique editing systems combined with robust processing technology to deliver a scalable, flexible solution for your variable data printing needs. Print materials can also be distributed in an electronic format, for maximum versatility of output Campaign Management Create and monitor multi-step, multi-channel campaigns that include customized marketing and sales materials for each prospect. Results are automatically tracked and campaigns are adjusted based upon response. Gradual prospect cultivation, through drip marketing, connects your sales team with the most interested and qualified prospect Data Integration inVision is built for easy integration with any relational database, via XML. This includes CRM systems, prospect databases, product lifecycle systems, content management systems, and more. MindMatrix constructs a seamless environment to eliminate double entry of data and maintain data integrity, exchange and security. Real Estate Commercial Are your marketing resources overwhelmed with supporting your brokers? Would you like to increase the sales effectiveness of your brokers by focusing their efforts on the most highly-qualified and interested prospects? Would you like to create personalized, customized sales materials, “on-demand” and at a fraction of the normal time and cost? MindMatrix currently works with over one hundred brokers, owners, REITs, developers, and others throughout the real estate industry. The inVision tool allows our customers to be more efficient at marketing, leasing, and selling properties, as well as maintaining essential communications with clients and tenants. Marketing Benefits: • Resources dedicated to creative development, rather than time-consuming tasks such as updating materials • Reduced printing, handing, and obsolescence costs through on-demand access to current, electronic versions of materials • Effective brand management for geographically-distributed leasing agents and brokers • Easy management of legal requirements through efficient compliance enforcement and administration Broker Benefits: • On-demand production of high-impact pre-sales and sales materials, automatically updated for consistency and accuracy • Less reliance on a busy marketing staff and lengthy internal processes, allowing shorter response times to prospects and customers • Automated lead generation/nurturing with market- or customer-specific messaging • Advanced tracking and reporting systems for gathering key information from marketing campaigns Real Estate Residential Are your marketing resources overwhelmed with supporting your agents? Would you like to increase the sales effectiveness of your agents by focusing their efforts on the most highly-qualified and interested prospects? Would you like to create personalized, customized sales materials, “on-demand” and at a fraction of the normal time and cost? MindMatrix works for agents and builders in the residential real estate industry. The inVision tool allows our customers to be more efficient at marketing and selling homes, as well as maintaining essential communications with prospects. Marketing Benefits: • Resources dedicated to creative development, rather than time-consuming tasks such as updating materials • Reduced printing, handing, and obsolescence costs through on-demand access to current, electronic versions of materials • Effective brand management for geographically-distributed agents and brokers • Easy management of legal requirements through efficient compliance enforcement and administration Agent Benefits: • On-demand production of high-impact pre-sales and sales materials, automatically updated for consistency and accuracy from local MLS • Less reliance on a busy marketing staff and lengthy internal processes, allowing shorter response times to prospects and customers • Automated lead generation/nurturing with market- or customer-specific messaging • Advanced tracking and reporting systems for gathering key information from marketing campaigns Direct and Indirect sales channels Are your marketing resources overwhelmed with supporting your direct and indirect sales teams? Would you like to increase the effectiveness of your salespeople and sales channel partners in selling your products and services by focusing their efforts on the most highly-qualified and interested prospects? Would you like to create personalized, customized sales materials, “on-demand” and at a fraction of your normal time and cost? inVision helps direct and indirect sales forces to be more efficient at driving revenue over an extended time, by strengthening the connection between marketing and sales. Benefits for your marketing team: • Resources dedicated to creative development, rather than time-consuming tasks such as updating materials • Reduced printing, handing, and obsolescence costs through on-demand access to current, electronic versions of materials • Effective brand management for geographically-distributed sales forces and sales channel partners • Easy management of legal requirements through efficient compliance enforcement and administration Benefits for your sales force: • On-demand production of high-impact pre-sales and sales materials, automatically updated for consistency and accuracy • Less reliance on a busy marketing staff and lengthy internal processes, allowing shorter response times to prospects and customers • Automated lead generation/nurturing with market- or customer-specific messaging • Automated customer/partner/distributor communication tracking capabilities (newsletters, product offers, updates, etc.) for improved retention and cross-selling • Transparency to direct and indirect sales channels, using advanced reporting functionality Advertising, Marketing and Design Firms Are you looking for lasting means to differentiate your firm from your competitors, to win new business, and to keep other firms from encroaching on your accounts? What if your services model could also provide an ongoing platform for marketing asset customization and distribution, enabling your clients to get even more ROI on your marketing work over long periods of time? Are your business-to-business clients or clients in non-commodity, high-value sales (real estate, banking, insurance, investments, pharmaceuticals, automobiles, etc.) an important part of your growth strategy? MindMatrix works as a partner with select advertising, marketing, and design firms. The inVision tool allows your organization to offer that “something extra” to your clients – unique, competitive functionality under your own brand. The focus is on extending your marketing capacities, allowing your clients’ direct- and indirect-channel sales forces to be more efficient at driving revenue over a long period of time. With inVision, your firm will: • Stand apart from your competition to win new business • Establish a standardized marketing asset repository, as well as a distribution mechanism that gives your clients even more ROI on your marketing work and keeps you plugged in to your clients' business for the long term • Create an ideal method to provide more of your high-value, creative services as you minimize low-margin work and expand into new projects and areas within your clients A few of the marketing benefits you and your clients will receive: • Resources dedicated to creative development, rather than time-consuming tasks such as updating materials • Reduced printing, handing, and obsolescence costs through on-demand access to current, electronic versions of materials • Effective brand management for geographically-distributed sales forces and sales channel partners • Easy management of legal requirements through efficient compliance enforcement and administration A few of the sales benefits you and your clients will receive: • On-demand production of high-impact pre-sales and sales materials, automatically updated for consistency and accuracy • Less reliance on a busy marketing staff and lengthy internal processes, allowing shorter response times to prospects and customers • Automated lead generation/nurturing with market- or customer-specific messaging • Automated customer/partner/distributor communication tracking capabilities (newsletters, product offers, updates, etc.) for improved retention and cross-selling • Transparency to direct and indirect sales channels, using advanced reporting functionality About us Since its inception in 1998, MindMatrix, Inc. has been the leading provider of innovative sales and marketing software and solutions for residential and commercial real estate. Through the use of revolutionary and dynamic software, MindMatrix streamlines a company’s information by converting into a usable form that is easily updated as information changes and grows. Real estate marketing products and services are as old as the business itself, but never has there been a company so dedicated to making sure that companies are meeting their full potential to market their properties and services more effectively. We believe that all property information and marketing content should be stored in one central location. The information should only be entered once, be easy to access, organize and effectively communicate. Only when a company employs this mindset and utilizes this strategy, can they outpace, outsell and outlast their competition. The tools and services that MindMatrix provide, makes this easier than ever, regardless of company size, product, or location. MindMatrix commits itself to providing superior service, feature development and solutions through innovation and feedback. We are one face and one place to go to for all of your marketing needs. Partners At MindMatrix, we're committed to providing an open, partner-based approach to meeting the enterprise sales and marketing needs of our real estate customers. We are actively seeking companies who provide complementary products and services to join our partner program. If you are a design/marketing firm, an architect, a software company specializing in property management software, or an IT consultant serving the real estate market, you can qualify for our alliance program. Please contact Harbinder Khera at (412) 381-0230 x 1041 for additional information. Xceligent http://www.xceligent.com/ info@xceligent.com (877) 628-5300 Xceligent, Inc. is a nationwide provider of web-based services for the commercial real estate industry. Among other products, Xceligent offers two listing solutions: fully-researched Commercial Information Exchanges (CIEs) formed with local commercial real estate organizations and designed to meet the needs of the local market and to enable brokers to control their most vital asset: their data, and broker-generated exchanges that enable real estate professionals to market properties directly to possible tenants, buyers and other agents. RE Applications http://www.reapplications.com/ info@reapplications.com 619.230.0206 The REApplications Projects Suite, Contact Management Suite and Properties Suite provides Real Estate organizations with a web-based, enterprise solution that enables Executives, Professionals, Staff and Clients to collaborate and manage transactions, client relationships and property/market research... anywhere, anytime. Site To Do Business http://www.stdbonline.com/ stdbonline@cciminstitute.com (800) 621-7027 From any computer anywhere and at anytime, the Site To Do Business Online (STDB) offers you unprecedented capabilities, bringing together databases and resources required to do business in commercial real estate. In seconds, the site's demographic software generates custom reports and fully interactive maps for any market in the United States, giving you instant access to the information you need to analyze market potential and trends of a given area. Clients Achieve Realty Advantis GVA Aegis Realty Partners Allegheny County Airport Authority America's Capital Partners AR Building Atlantic Realty Companies Beco Management Beynon & Company Buchanan Partners Burnham Capital Realty and Funding CB Richard Ellis CBS HOMES Centria Chapman Properties CMU-colab Coldwell Banker, Schwab Colliers Penn Covenant Denver West Edina Realty Garibaldi Group Graham Realty Company Grant Street Associates Greenridge Realty Grenadier Homes Grosvenor Grubb Ellis GVA Smith Mack GVA Daum Highwoods Properties HOME Real Estate Howard Hanna Commercial Real Estate Services Howard Hanna Real Estate Services J.M. Jayson & Company Jlgordon Advisors K Goldsmith Kirco Kossman Lancelotta Landmark Langholdz-Wilson Lee and Associates Lyric Centre Malden Place Massaro Properties LLC MC Lioness Realty Group McKnight Development Mellon Center Morris Southeast Group Mosites Company Mosites Development NAI Global NAI NAI KLNB Nicolson Porter & List PCRES Penn State Industries Performance Realty Solutions Pittsburgh Business Parks PNC Port of Pittsburgh Portman Management Company Re Applications Real Estate Enterprises Real Estate Strategies Realty Capital TCN Rector Hayden RIDC Rugby Realty Russo Development, LLC Schwab Properties Semonin Shorewest Sight Realty Smythe, Cramer Co. Spectrum Commerce Tambone Investment Group Tarquincore Terta Partnerships THE CARDELLO BUILDING The Covenant Group The Crane Building The Ninigret Group The Rubinoff Company The Woodmark Companies Tishman Speyer Properties Tower Company Trammell Crow Tampa Trammell Crow Orlando Trammell Crow- Philadelphia Trammell Crow- Pittsburgh Trammell Crow- Washington D.C. Trefoil Properties, Inc. Union Real Estate Vaaler Real Estate Woods Bros Realty Bello Realty Black Rock Investments Borelli Investment Company Chesterton Blumenauer Binswanger Colliers International Colliers-Seeley Continental Realty Corporation Delphi Business Properties DNA Partners Edina Realty Equity Office Grant Street Associates Grosvenor Americas Harsch Investment Properties Henry S. Miller Integra Realty Resources Kaleidoscope Designs LV Colliers Lumber One Pyramid Properties Real Tech Partners Realty Capital TCN Remax Mainstreet RJ King Associates Sperry Van Ness Staubach V1 Real Estate Contact Us MindMatrix, Inc. 2403 Sidney Street, Suite 150 Pittsburgh, PA 15203 Phone: 412.381.0230 Fax: 412.774.1992 Client login inVision inVision Login If you are an inVision client, login to create new marketing material and campaigns. Vision Vision Login If you are a Vision client, login to manage the settings of your website. Company News Read up on the latest developments in the MindMatrix family. Click to View Product Information Download a PDF overview of the MindMatrix platform. Download Flyer View an interactive flow chart of the MindMatrix platform. Interactive Flow Chart Request an online demonstration of the MindMatrix platform. Request a Demo Marketing & Sales Blog Get tips, fresh ideas, and input on important issues facing professionals in marketing and sales. Join the Conversation Newsletter Check out the MindMatrix newsletter for the latest on company products and services. Click to View Sign up for informational sessions to get the most from your MindMatrix software. Click to Sign Up